I help accounting firms grow and scale effectively and efficiently

Hi, I'm  Will

I love helping accountants get excited about tech and what it can do to underpin growth. As the owner of an accountancy firm myself, I know first hand how it feels working to implement true change.

Support from leading businesses driving change with accountants

The Human Firm

Join the Human Revolution, Go Beyond Digital and Build a Scalable, Client-Centric Firm

In this book published by Sage, I take you through my journey of building a digital, scalable, human firm. Get set to revolutionise the way your practice operates and join me in the move to building deeper client relationships.

My Story

 Pre-2001   Started in sales as a vinyl record shop owner and band manager.

 2001   Joined the Office of Government Commerce as Head of Accounts.

 2003   Worked as a consultant and trained for PwC.

 2007   Founded Farnell Clarke, with our first office in 2008.

 2009   Farnell Clarke fully adopts cloud accounting, one of the first firms to do so.

 2016   Farnell Clarke wins 3 awards at the British Accountancy Awards, including the award for Most Innovative Firm.

2018   Published "The Digital Firm", based on my experiences of building a cloud-based business.

Now   Published "The Human Firm".

Future   Helping transform accounting firms and connecting them with the leading partners driving change in the industry.

"What I love about Will's observations and advice is that he moves away from technology as a start point and talks about the impact on client experience. He recognises that there is no one element that will bring success, it is multi facet and you need a plan for each."

– Alex Davis, Intuit

Work with me

Mentoring & Consultancy



Come and see

See for yourself what a digital practice looks like, what is different, and how we utilise technology.

You’ll leave the day inspired (and even relieved)! You'll know the tools and processes you can use, and you'll have more clarity on what your firm's digital strategy will look like.

"We had an excellent day at Will’s fantastic offices in Norwich (Wow! Wish I’d had the chance to work somewhere like that when I first started out!). When we came away, both of us were much more on the same page, with a much clearer vision of where we wanted to be and the steps to get there."

– Penny Rowden

Latest articles by me


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