Seeing the wood from the trees. Transitioning from cloud to digital
When Penny Rowden and her husband, Jonathan, split from his partnership in 2007, they steadily built a thriving accountancy practice but were working crazy hours trying to juggle the responsibilities of a small firm and the needs of their growing number of clients. The vision had been lost in the detail and they knew they needed help to successfully transition to the next stage.
For Rowdens Ltd., their challenge wasn’t being a cloud practice, having adopted Xero in 2011 and being fully committed to all things cloud. Instead, it was being able to fully embrace the massive opportunity that a truly digital practice brings for them, their staff and their clients.
Having met me through Xero, Penny and Jonathan spent a day at Farnell Clarke HQ to get advice on how to transition to the next stage. They came away with a much clearer vision of where they wanted to be and the steps to get there.
Since then, they have implemented tools like GoProposal which has proved a winner, helping to increase their monthly fees and remove scope creep. They have also increased their team from 4 to 7 and won the Xero Small Firm of the Year Award for 2018. I have also had a day at their office in Chichester presenting to their staff as part of the firm’s new digital strategy and Penny is an enthusiastic member of my monthly mentoring group. A fantastic start to their next chapter!