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Is Innovation the new Proactive in accounting marketing speak?

I have spent two days this week attending the Alternative Accountancy Strategic IT conference in Oxford. I was privileged to have the opportunity to speak to a room of managing partners from leading mid market firms in the UK. My own topic was the transition to advisory and a move to fixed fee billing. Now this was an IT conference so whilst the audience was mixed in terms of the roles represented from the mid tier market there was of course an emphasis on the role of IT and the strategic r...

March 22, 2018

Accounting for the Millennial generation

The so-called ‘millennials’ are those born post-1982 and came of age around the turn of the century. They are often branded as being lazy and expecting something for nothing, but this is far from the case. Millennials will make up 75 per cent of the work force in the accounting sector by 2025. So, the question is how best to engage and inspire a generation that has a great deal to offer, both as staff and as customers. Millennials are the first generation to grow up in a digital world. ...

March 16, 2017 Posts 1-2 of 2 | Page

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